Domino’s Pizza in Netherlands came up with a hilarious way to keep people aware of its electric delivery scooters. Using a human voice to replicate the sound of a motorbike engine, every time the vehicle accelerates, a catchy promotional tune is played.
Although the voiceover sounds bit crazy but it brings out the fun from the people around. These scooters are both comical and safe. That’s why they called it the ‘safe sound’.
The biker can be in an awkward situation but people’s reactions when the engine exclaims ‘Domino’s!’…‘Pizza!’ are worth noticing! This is a perfect example of an innovative experiential marketing program on the move.