Let’s say you’re an established regional brand. You’ve been in business from few years and operate from a fixed geographic area. You’re generally well-known by most people who use your kind of service, but you’d really like to increase your market share.
For this Social Media is the answer-There’s a lot of reason as to why a certain company needs social media marketing and it will depend on different factors like company profile, the products, and the customers that it is catering to, there is also an increase when it comes to the importance of social media marketing that is very effective for most companies.
Below are just some of the major importance of social media for you and your company.
1. Social media channel is a good way of increasing a company’s trustworthiness and goodwill which will definitely give the said company and increased and better branding.
2. The lead generation serves a very important part for a company’s success, then using social media marketing for your campaigns help you reach out your targeted lead generation.
3. Social media channels make it easier and more flexible for companies to engage with its customers.
4. Social media channels are also responsible for generating a highly powerful traffic for your site.
5. Aside from that, when you promote your products through social media channels, this will definitely help you so that you can increase your return over investment or ROI. This process will be able to help you in increasing your conversion rate and benefit from a desirable ROI.
6. Your industry is considered to have a backbone if you have total access to customer’s feedback. This is because the feedback actually helps in improving your products based on what your customer’s require.
7. There is no better way or an even cheaper way than a social media channel when it comes to announcing new products or services for your company.
How to use various social media platforms:
Create a facebook fan page: If you’ve got sales or customer service employees, they can be a great asset. Chances are they have great relationships with your customers already, so it’s not too big of a jump to allow them to friend customers on Facebook and post relevant content on their pages, providing they are comfortable doing this.
Get your business on Twitter:It might seem like Twitter is silly and you won’t understand it at first, but it’s a lot like other tools that don’t make sense at first, but become powerful once you learn to leverage them. Ask your customers if they’re using Twitter and engage with them there. It’s great PR.
Circle up at Google+: Google+ Brand pages may have debuted just a few months ago, but many companies have already flocked to the social media platform to reach out to new fans. And it’s not just the big companies that are adopting brand pages.
Get Pinned on Pinterest: Are you wondering how your business could use Pinterest? To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly!Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike.
Get a flexible website: You can use wordpress , because it makes it easy to incorporate website into marketing initiatives, can easily change content, create signup forms, post blogs, etc. A new website is a substantial investment, but it is one that will yield a lot of dividends if you learn to leverage it effectively.
Obviously, there’s a lot more strategy that goes with these tools, but this is a great start.
How brands are using popular social media platforms for business
The McDonalds fan page on facebook has a lot of different sections on it to promote their meals, deals and competitions. The main page changes frequently depending on their current promotion.
Dell makes the list of national brands using Twitter right because of its effective use of Twitter for direct marketing. Instead of cluttering the company’s main timeline with promotional announcements, Dell created the @DellOutlet Twitter account, which reportedly brought in $1 million in sales less than two years after its launch.
Dell uses the @DellOutlet account to tweet deep discount messages and promotions. The bio on the page clearly indicates that there is a person behind the Twitter account, which makes it seem more human and less automated.
Dell offers a variety of other Twitter accounts for specific audiences, such as the primary @Dell account, Michael Dell’s Twitter account (@MichaelDell), and the @DellCares account for customer service. In total, Dell lists 34 Twitter accounts on its website — all targeted to specific audiences, topics, and languages.
Toyota’s main page is all about eye-candy. Pictures of the newest, shiniest luxury cars dominate every inch of the page, and clean and professional photos of the brand at events lends to a slick and powerful brand page. The company’s dedication to strong graphic elements make for easy sharing.And that sharing is producing some major results.The follower count of the auto brand skyrocketed from 5,886 to nearly 50,000.
Birchbox is a beauty subscription service brand that pins and repins a variety of beauty-related content on Pinterest. Birchbox pinboards offer seasonal content and content by product-type, as you’d expect from a beauty brand. It’s a great mix of audience segmented content, cross-promotion, and direct and indirect marketing. Where Birchbox stands out as a brand using Pinterest brilliantly is its more creative pinboards.
For example, Birchbox has pinboards where “unboxing” videos are shared and tips and tricks from BirchboxTV are included. It’s a great example of how to cross-promote content to give a wider audience exposure to a brand. Birchbox also has pinboards that show images of the boxes sent to customers giving sneak peaks of the products included in each box.
Got some success stories? Tell us how you are using social media? Feel free to spread the awareness about your business by posting links of your Facebook pages & Twitter account as comments to this post.