We’ve all seen various viral videos on YouTube, laughed and then shared with everyone we know. And that’s exactly the response marketers have wanted from consumers for years. Now, more and more small businesses are learning that making a catchy video and watching it go viral just might be the cheapest, most effective marketing they can engage in. So we have few tips on how to make your video be the talk of social media.
1. Make it good: The content is what will drive visitors back to a site. So a video must have a decent concept, but one shouldn’t struggle over determining the best “viral” video possible. Generally, a concept should not be forced because it fits a brand. Rather, a brand should be fit into a great concept. The video must be funny, topical, and short, try putting some surprise element in it.
2. Post it on many sites and Market it: Don’t think posting it on YouTube will bring you fame. Try sites that have a decent viewership but aren’t bloated with videos (Google Video, Yahoo Video, Metacafe,linkedin). Market it! Once it’s live, your viral task begins here not ends.
4. Get the ball rolling: Ask friends to view and rate it positively. Some good videos never make it out of the vicious cycle and they aren’t popular because they’re not popular. If it’s on YouTube, ask people to make it a favorite.
5. Getting onto the “Most Viewed” videos: Find other popular and related video and leave comments about your video (don’t make it look like a spam). YouTube allows you to leave a “video response” to other videos, and if you do that to a highly visible video you’ll get a decent percentage seeing yours.
6. Commenting: Having a conversation with yourself: Every power user on YouTube has a number of different accounts. A great way to maximize the number of people who watch our videos is to create some sort of controversy in the comments section below the video. We get a few people in our office to log in throughout the day and post heated comments back and forth (you can definitely have a lot of fun with this). Everyone loves a good, heated discussion in the comments section – especially if the comments are related to a brand/startup.
Also, we aren’t afraid to delete comments – if someone is saying our video (or your startup) sucks, we just delete their comment. We can’t let one user’s negativity taint everyone else’s opinions.
7. Title Optimization: Once a video is on the Most Viewed page, what can be done to maximize views?
It seems obvious, but people see hundreds of videos on YouTube, and the title and thumbnail are an easy way for video publishers to actively persuade someone to click on a video. Titles can be changed a limitless number of times, so we sometimes have a catchy title for the first few days, then later switch to something more relevant to the brand. Recently, I’ve noticed a trend towards titling videos with the phrases “exclusive,” “behind the scenes,” and “leaked video.”
8. Thumbnail Optimization: If a video is sitting on the Most Viewed page with nineteen other videos, a compelling video thumbnail is the single best strategy to maximize the number of clicks the video gets.
YouTube provides three choices for a video’s thumbnail, one of which is grabbed from the exact middle of the video. As we edit our videos, we make sure that the frame at the very middle is interesting. Two rules of thumb: the thumbnail should be clear (suggesting high video quality) and ideally it should have a face or at least a person in it.
9. Choose your tags wisely: You don’t want to waste tag space on common words that are highly competitive (like “funny” or “hilarious”). Be as specific as possible. The search engines are quite kind to online-video site keywords.
10. Keep trying: Quality is more important than quantity, but quantity is a close second. Don’t let a few failed attempts demoralize you, so keep trying.
With extracts from- http://www.webvideozone.com